A trademark is likely to be your most valuable business asset, attracting custom while safeguarding the integrity and investment in your brand.

Once registered and in use, this trademark becomes associated with your product or service, thereby providing consumers with an assurance of origin regarding your product.

Trademarks, in short, are a way of making your products or services stand out from the competition, whilst serving as a badge of origin. They can be made up of words, logos, or both combined. For trademarks to be acceptable for registration and your investment in them secure, they must be made distinct from the goods / services provided. This means they should not be made up of words that are common in your industry or frequently used by competing businesses.

To check whether a potential trademark is acceptable, you can perform a trademark search online now.

Simply put, if you don’t register your trade mark then someone else can. This immediately puts your business at risk and any product or service development you are undertaking. Securing a registered trademark protects your brand by allowing you the tools to prevent someone using similar signs / trademarks and riding off the back of your business. If you do not protect your trademark by registering it then you may find you are legally prevented from expanding your business.

The question many clients ask is whether they or their competitors are infringing trademark law, when they are using it as part of their ‘keywords’ in their Google AdWords strategy.

TrademarkPass can take you through this process with 4 easy online trademark registration steps. By registering your trademarks online with us we will ensure that your application is filed at the relevant Registry. This will show the trademark exactly as it is to be registered. Your application will provide details of the goods and services to be protected, the name and address of who you want the trademark to be assigned to, and that the statutory fees have been paid.